Beckham Cozying Up to Little Havana

Post on April 17, 2015 by The Victoria Law Group 0 Comments

So, for brand marketers of Miami, the combination of David Beckham and Little Havana is a potent pull.  It is by no means as sexy as Miami Beach and Beckham, but hey, you can’t always get sexy.  And as they say, at the end of the night, everyone starts to look a little better.  Enter, Little Havana.  Major League Soccer’s on-again, off-again flirtation with Miami appears to be back on, after a string of well-publicized social outings by David Beckham and some closed-door meetings by partner Marcelo Claure.

 Photographers have managed to catch Beckham throughout his Miami trip, starting with his arrival Sunday at Miami International Airport. Monday night he was sitting next to Miami Beach Mayor Philip Levine at a birthday party for fashion magnate Tommy Hilfiger. The two chatted about soccer, and Levine said Beckham gave a tacit thumbs-up to the idea of building a professional soccer stadium next to Marlins Park.

 “He mentioned it,” Levine said. “I think he has a sense of openness and willingness to anything.”

 I, for one, would prefer something sexier than Little Havana.  But, if that’s what it takes to bring soccer to the city, I’ll support it.

 Read Douglas Hanks’ Miami Herald article here:

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Filed Under: Latin America